Period mark is definitely one of the most useful punctuation. It must exist in order to unify the each sentence. Without period mark, all the sentences are connected to each other, they don't make any sense. Also, quotation and question marks are useful to show who the sentences head for, and avoid some misunderstanding in the sentences.
Solomon, Martin. "The Power of Punctuation." Visual Rhetoric in a Digital World (2004): 282-289.
This is an advertisement for Tiffany &Co. According to Goffman, men are usually taller than women in advertisements. He mentioned one of reasons is that bigger sizes symbolize their strengths and superiority of status. However, I can see both man and woman are about the height in this picture. Also, I've seen many of advertisements which men are not much taller than women. If I analyze this conversion according to Goffman's theory, this is because status of women has improved these days. Because men are not longer take over all the status, they don't have to be symbolized as strength anymore.
On the other hand, I see another Goffman's theory, "the feminine touch" in this advertisement. (Gender advertisements 29) The woman in the picture put her hand on the breast. Women usually look more elegant with this gesture. I think the feminine touch is still common in advertisements.
Goffman, Erving. "GENDER ADVERTISEMENT. " 28-80.
2 comments:
What would you want to ad to Goffman's observations?
I'd like to add the development of gender role. Since the gender role has changed, the advertisement also has changed. Also, I see Licensed Withdrawal in this picture. Not only the lady, the guy has a facial expression too.
Post a Comment